Privacy policy

Last updated: 30 October 2026

At EnderG, we respect your privacy and are committed to protecting your personal information.

We believe that purchasing digital products should be simple, secure, and private. We aim to collect only the information reasonably necessary to process your order, deliver your purchase, provide customer support, protect our services, and comply with applicable laws.

We do not sell your personal information. We do not ask you to enter your payment card details directly on our website.

This Privacy Policy explains what information we collect, how we use it, who may process it, and the rights available to you.

By using our website, you acknowledge that you have been provided with this Privacy Policy.

1. Who We Are

EnderG (enderg.com) is operated by ENDPLAY LTD, a company registered in the United Kingdom.

Company Information

  • Legal Name: ENDPLAY LTD
  • Trading Name: EnderG
  • Company Number: 16919911
  • Registered Address: Office 16177, 182–184 High Street North, East Ham, London, United Kingdom, E6 2JA
  • Website: enderg.com
  • Email: help@enderg.com

ENDPLAY LTD is responsible for determining how personal information collected through EnderG is used, except where independent third-party service providers determine how they process information under their own privacy policies.

2. Information We Collect

We follow a data-minimisation approach and aim to request only the information necessary to provide our services.

The information processed depends on how you interact with our website.

A. Information Provided During Checkout

When purchasing a digital product, the personal information we directly ask you to provide through our checkout is your email address.

We use your email address to:

  • Process and identify your order.
  • Send order confirmations and purchase details.
  • Deliver digital products and activation instructions.
  • Communicate important information about your purchase.
  • Provide customer support.
  • Help prevent fraudulent or unauthorised transactions.

Our ordering system also records relevant transaction information, which may include your order number, purchased products, selected options, transaction amount, currency, payment method, payment status, and purchase date.

We do not require customers to submit their name, residential address, telephone number, or payment card information as part of our standard digital-product checkout.

B. Payment Information

Payments are handled through external payment service providers.

When you proceed to payment, you are directed to the payment provider’s secure checkout environment.

Depending on your chosen payment method, the provider may ask you to submit:

  • Credit or debit card information.
  • Bank account or payment account details.
  • Billing information.
  • Identity verification documents.
  • Other information required for payment processing, fraud prevention, or regulatory compliance.

This information is submitted directly to the payment provider and is handled according to that provider’s privacy policy and security procedures.

EnderG does not collect or store your full payment card number, card security code (CVV/CVC), or identity documents submitted directly to an external payment provider.

However, payment providers may return limited transaction information to EnderG, such as:

  • Payment confirmation or failure status.
  • Transaction or payment reference numbers.
  • Payment amounts and currencies.
  • Selected payment method.
  • Refund or dispute status.
  • Limited payment verification or fraud-prevention results.

We use this information to identify payments, fulfil purchases, handle refunds and disputes, and protect against unauthorised transactions.

Please review the payment provider’s privacy policy before submitting information on its external checkout page.

3. Security and Fraud Prevention

Protecting customers from fraud, stolen payment methods, unauthorised transactions, and other suspicious activities is an important part of operating EnderG.

To help prevent fraud, our website may process:

  • Email addresses associated with purchase attempts.
  • IP addresses and relevant technical information.
  • Order and transaction identifiers.
  • Payment attempts and their outcomes.
  • Answers to checkout verification questions.
  • Security-related timestamps.
  • Records of relevant checkout acknowledgements and consent.

Our checkout may present additional verification questions to help confirm that customers understand the product they are purchasing and its compatibility or usage limitations.

We may retain answers to these questions in our order records to support transaction verification, customer service, and dispute resolution.

Automated security rules may temporarily restrict certain payment methods, identify suspicious activity, or require additional verification.

These measures are intended to protect customers, payment providers, and EnderG from fraud and unauthorised transactions.

If you believe a security restriction has been applied incorrectly, you may contact our support team to request a review.

4. Customer Support and Communications

When you contact EnderG through our contact form, email, WhatsApp, or social media channels, we may process information that you voluntarily provide.

Depending on the communication method, this may include:

  • Your name.
  • Your email address.
  • Your order number.
  • The device or gaming platform you use.
  • Your support request and messages.
  • Screenshots or other information you choose to share.

Our contact form requests information necessary to identify your enquiry and provide assistance.

We use support information only for legitimate business purposes, including responding to enquiries, resolving technical issues, assisting with purchases, investigating complaints, and preventing abuse of our support services.

Where you communicate with us through third-party platforms such as WhatsApp, Facebook, or Instagram, those services also process information in accordance with their own privacy policies.

Please avoid sending unnecessary sensitive personal information through customer support channels.

5. Automatically Collected Technical Information

Like most online stores, EnderG uses website infrastructure, security systems, and technical services that may automatically process certain information when you visit our website.

Depending on the service and your interaction with the website, this information may include:

  • IP address.
  • Browser type and version.
  • Device type and operating system.
  • Pages visited and interactions with the website.
  • Approximate location derived from technical information.
  • Language and currency preferences.
  • Cookie and session identifiers.
  • Access times, error logs, and security events.

This information may be processed by our website hosting provider, WooCommerce, security tools, and other services necessary for website operation.

We use technical information where appropriate to maintain website functionality, protect against abuse, troubleshoot problems, improve performance, and understand general website usage.

Some technical information is processed automatically by our service providers and may not be directly accessible to EnderG.

6. How We Use Your Information

We process personal information only where there is a legitimate and lawful reason to do so.

The main purposes are:

Order processing and delivery

To process purchases, confirm payments, deliver digital products, and provide activation instructions.

Customer support

To respond to questions, resolve issues, and provide assistance relating to our products and services.

Fraud prevention and website security

To identify suspicious activity, prevent unauthorised transactions, investigate abuse, and protect our customers and services.

Legal and accounting obligations

To maintain transaction records and comply with applicable tax, accounting, financial, and legal requirements.

Website functionality and improvement

To maintain shopping carts, remember website preferences, diagnose technical problems, and improve the shopping experience.

Analytics and advertising

Where enabled, we may use analytics and advertising measurement services to understand website performance and evaluate advertising campaigns, subject to applicable privacy and consent requirements.

Marketing communications

If we send promotional communications, we do so in accordance with applicable marketing laws and any consent requirements. Customers may opt out of promotional emails.

Transactional messages relating to existing purchases, payments, security, or customer support are separate from promotional communications.

Where the UK General Data Protection Regulation (UK GDPR), EU General Data Protection Regulation (EU GDPR), or similar privacy laws apply, we rely on the appropriate legal basis for each processing activity.

These may include:

Performance of a contract

Processing necessary to complete a purchase, deliver a product, or provide requested support.

Compliance with legal obligations

Processing required for accounting, tax reporting, lawful requests, and other legal requirements.

Legitimate interests

Processing reasonably necessary to maintain website security, prevent fraud, improve our services, protect our business, and resolve disputes, provided those interests do not override your rights and freedoms.

Consent

Processing that requires your permission, such as certain optional cookies, advertising technologies, or promotional communications.

Where consent is the legal basis, you may withdraw it at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

Providing an email address is necessary to complete and deliver an online purchase. Without it, we may be unable to fulfil your order.

8. Sharing Information With Third Parties

EnderG does not sell customer personal information.

We may share limited information with trusted service providers when necessary to operate our business, process purchases, protect transactions, or provide customer support.

These may include:

Website hosting and infrastructure providers

Services responsible for hosting, operating, maintaining, and securing our website, including WordPress.com and its associated infrastructure.

E-commerce services

WooCommerce and relevant website extensions used to manage shopping carts, orders, and digital-product fulfilment.

Payment service providers

The independent payment processors and payment-service partners available through our checkout.

These providers handle payment information according to their own privacy notices and applicable legal requirements.

Email and communication services

Providers used to deliver order notifications, purchase information, and customer support communications.

Analytics and advertising services

Where enabled, services such as Jetpack Stats and Google advertising or analytics tools may process website interaction and technical information for measurement and advertising purposes.

Fraud prevention and security services

Services used to protect the website, identify suspicious activity, and prevent unauthorised transactions.

We may also disclose information when necessary to comply with applicable law, respond to valid legal requests, investigate fraud, protect legal rights, or address security incidents.

We aim to limit disclosures to information reasonably necessary for the relevant purpose.

9. Cookies and Similar Technologies

EnderG uses cookies and similar technologies to support essential website functionality and provide a smooth shopping experience.

Cookies are small files stored on your device that allow our website to remember certain information.

We aim to minimise the use of cookies and do not use them to collect unnecessary personal information.

Our website uses cookies for purposes such as:

  • Shopping Cart: Remembering the products you add to your cart.
  • Checkout: Maintaining your shopping session so you can complete your purchase.
  • Language and Currency: Remembering your selected language and currency preferences.
  • Security: Supporting secure website sessions and preventing unauthorised activity.

These cookies help our website function correctly and provide the services customers request.

You can manage or delete cookies through your browser settings. However, disabling certain cookies may prevent your shopping cart, checkout, or other website features from functioning properly.

We do not sell information collected through cookies.

Where any optional cookies require consent under applicable law, they will only be used in accordance with those requirements.

10. Data Storage and Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy or as required by applicable law.

Retention depends on the type of information and the reason it was collected.

Order and transaction records

Retained as necessary to fulfil purchases, provide customer support, maintain financial records, resolve disputes, and comply with applicable tax and accounting obligations.

Customer support communications

Retained for as long as reasonably necessary to resolve enquiries, handle follow-up requests, and maintain records relating to customer service or disputes.

Security and fraud-prevention records

Retained for periods appropriate to their security purpose, taking into account the nature of the activity, potential disputes, and applicable legal requirements.

Website and technical information

Retention varies depending on the hosting provider, software, security systems, and relevant service settings.

When personal information is no longer necessary, we take appropriate steps to delete it, anonymise it, or otherwise securely dispose of it.

Certain records may need to be retained even after a deletion request where required by law or necessary to establish, exercise, or defend legal claims.

11. Data Security

We take the security of customer information seriously.

Our website uses technical and organisational safeguards intended to reduce the risk of unauthorised access, disclosure, alteration, or loss of information.

These include appropriate access controls, secure connections, payment processing through external providers, and measures designed to identify suspicious activity.

We also aim to minimise the amount of personal information directly collected during checkout.

Payment information entered into external payment providers’ systems is protected and processed according to those providers’ own security arrangements.

No website or electronic system can guarantee absolute security. However, we continually aim to maintain appropriate safeguards for the information we process.

12. International Data Processing

EnderG is operated by a company registered in the United Kingdom and serves customers in different countries.

Some of our website infrastructure, payment processors, communication services, and other service providers may process information outside the United Kingdom or European Economic Area.

Where international transfers are subject to data protection requirements, appropriate legal transfer mechanisms and safeguards must apply.

Depending on the circumstances, these may include applicable adequacy decisions, approved contractual safeguards, or other legally recognised transfer mechanisms.

You may contact us for additional information about international processing of your personal information.

13. Your Privacy Rights

Depending on your location and applicable data protection laws, you may have rights concerning your personal information.

These may include the right to:

  • Access: Request information about the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of personal information where applicable.
  • Restriction: Request restrictions on certain processing activities.
  • Objection: Object to processing based on legitimate interests, including certain forms of profiling.
  • Data portability: Request a copy of eligible personal information in a commonly used format.
  • Withdraw consent: Withdraw consent where processing relies on your permission.

You may also have specific rights concerning automated decisions and the use of personal information for targeted advertising, depending on applicable law.

We respect applicable privacy rights and do not discriminate against customers for exercising legally protected rights.

To submit a privacy request, contact:

help@enderg.com

We may need to verify that the request relates to your information before disclosing, correcting, or deleting records.

We will respond within the time limits required by applicable law.

Certain requests may be subject to lawful exceptions, including recordkeeping obligations and the need to prevent fraud or resolve disputes.

14. Children’s Privacy

Our website is intended for customers who are legally able to purchase our products or who have appropriate permission from a parent or legal guardian.

We do not knowingly seek to collect unnecessary personal information from children.

If you believe a child has provided personal information in circumstances that require parental permission, please contact us so that we can review the situation and take appropriate action.

15. Third-Party Websites and Services

Our website may contain links to external websites and services, including:

  • Payment providers.
  • Gaming platforms.
  • Social media services.
  • Customer support and communication platforms.

These third parties operate under their own privacy policies.

EnderG is not responsible for the privacy practices of independently operated third-party websites.

We encourage customers to review the privacy information provided by any external service before submitting personal details.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, website functionality, payment providers, legal requirements, or data protection practices.

When we make changes, we will publish the revised policy on this page and update the date shown at the top.

Where legally required, we will provide additional notice or obtain consent before introducing relevant changes.

We encourage customers to review this page periodically.

17. Contact and Privacy Complaints

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us.

ENDPLAY LTD — EnderG

Email: help@enderg.com

Registered Address:

Office 16177
182–184 High Street North
East Ham
London
United Kingdom
E6 2JA

We aim to address privacy concerns fairly and in accordance with applicable law.

If you are dissatisfied with how your concern has been handled, you may have the right to complain to a relevant data protection authority.

For the United Kingdom, this is the Information Commissioner’s Office (ICO).

Individuals in the European Economic Area may also have the right to complain to their relevant national data protection authority.

Your privacy matters to us.

At EnderG, we aim to keep the purchasing process simple, minimise unnecessary data collection, and provide transparency about how customer information is handled.